A&W REBRAND

A&W, but make it coastal! Picture this: you're strolling by Portland Harbor in Maine and come across an A&W pop-up featuring a jet ski giveaway raffle and refreshing root beer samples. Not into watersports?

No problem—enter the Vespa giveaway instead! This East Coast regional rebrand of A&W Root Beer captures New England’s maritime charm with a coastal, nautical theme. Brewed in collaboration with Portland’s Shipyard Brewing Co., the rebrand showcases a blue and cream color palette, with visuals that highlight one of Maine’s most iconic symbols—the lobster.